Your stakeholders, politicians, community leaders, as well as criminals, impostors, adversaries or enemiesare also watching.This includes Soldiers, Families, veterans, Army civilians and the general public.Define your tactics that support those goals and how to measure success.Your communication goals could include distributing command information, connecting to a community, building esprit de corps, etc.What do you want to achieve/communicate?.Army Social Media Account Requirements and at the U.S. Army social media policies, which can be found at the next section, Official U.S. Before you get started with social media, it is important to understand DOD and U.S.Review official social media policies, guidelines, resources and required training. Army Memorandum, Delegation of Authority - Approval of External Presences.
As part of your duties, you will actively engage the public, ensuring that you consider and promote unity of voice, freedom of information, timeliness, and accuracy while maintaining security, and privacy. If you are assigned the duties of a social media manager, you will be required to complete specific training requirements, and you will be expected to serve as the subject matter expert on social media policies, techniques and best practices. Social media managers are authorized by their commanders to release official information on behalf of their unit and organization, and play a powerful role in maintaining the public’s trust and telling the Army’s story. These accounts are considered official because they are created and managed using federal government resources (including time, manpower, and funds) to communicate the work of the Army. Army social media managers are Soldiers or civilians who are in charge of managing their organization’s or leader’s official social media presences, such as accounts on Facebook, YouTube, Twitter, and Instagram.
0 kommentar(er)
